By Chris Harrison
We’re excited to break the news on a secret project we’ve been working on. Brighton & Hove Bus Company asked us to think of an inventive way to increase the numbers of occasional bus users. We didn’t think a traditional poster and leaflet campaign was going to cut it, so we turned our attention to one of the biggest moving billboards in the city – the bus itself. To increase awareness and bus usage, our strategy was to create a visual link between the bus routes and the vibrant destinations around Brighton & Hove where they take you. We decided to redesign a bus to bring that strategy to life in a uniquely memorable way. We also needed an anchor for the strategy, so we branded the idea ‘Get Bus(y)’ and wrote a no-nonsense call to action, ‘Get on. Go somewhere.’ There will be three buses in total, the first being this North Laine themed bus – which has been a three-way creative collaboration between Harrison Agency, Jason McQuillen (aka ‘iownthisart’) and Chloe Bullock at Materialise Interiors. The piece started life as an ordinary double decker bus, and has been completely transformed – not only the exterior but the inside, floors, ceilings, lighting and seats, too – with ‘iownthisart’ artwork. Look out for the bus around Brighton & Hove, and also during Brighton Festival in May – on New Road and Old Steine – when it’ll be used by Brighton Fringe as a venue for free performances.
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