Chineke!

By Chris Harrison

We’ve been working on a pro bono project, art directing for ‘Chineke!’, Europe’s first professional black orchestra. Here’s their first promo photo featuring just some of their players. Chineke’s inaugural concert will be at the Queen Elizabeth Hall, London, on 13 September as part of the Southbank Centre’s Africa Utopia Festival. More information at www.chineke.org

Photo: Eric Richmond
Art direction: Harrison Agency

Get Bus(y)

By Chris Harrison

We’re excited to break the news on a secret project we’ve been working on. Brighton & Hove Bus Company asked us to think of an inventive way to increase the numbers of occasional bus users. We didn’t think a traditional poster and leaflet campaign was going to cut it, so we turned our attention to one of the biggest moving billboards in the city – the bus itself. To increase awareness and bus usage, our strategy was to create a visual link between the bus routes and the vibrant destinations around Brighton & Hove where they take you. We decided to redesign a bus to bring that strategy to life in a uniquely memorable way. We also needed an anchor for the strategy, so we branded the idea ‘Get Bus(y)’ and wrote a no-nonsense call to action, ‘Get on. Go somewhere.’ There will be three buses in total, the first being this North Laine themed bus – which has been a three-way creative collaboration between Harrison Agency, Jason McQuillen (aka ‘iownthisart’) and Chloe Bullock at Materialise Interiors. The piece started life as an ordinary double decker bus, and has been completely transformed – not only the exterior but the inside, floors, ceilings, lighting and seats, too – with ‘iownthisart’ artwork. Look out for the bus around Brighton & Hove, and also during Brighton Festival in May – on New Road and Old Steine – when it’ll be used by Brighton Fringe as a venue for free performances.

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Rebranding Freedom Food

By Chris Harrison

We recently rebranded Freedom Food, which has changed its name to RSPCA Assured. RSPCA Assured is a membership organisation, largely made up of farmers and food producers, first set up by the RSPCA in 1994. The food supplied by these farms to supermarkets carries the Freedom Food mark, which will now be replaced by the new, RSPCA Assured, identity. One of the main problems with the old logo was that the consumer didn’t understand what the ‘f’ stood for. Research showed that consumers responded positively to the RSPCA association – one of the most recognisable brands in the UK. Companies that carry the mark include McDonald’s, which uses RSPCA assured chicken and Sainsbury’s, which stocks a wide range of products including beef, milk, eggs, poultry and salmon, all of which will carry the new identity on pack. The new mark will roll out in 2015.

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Chris’ lightbulb moment

By Chris Harrison

Lightbulb is a weekly series of short films by Stephenson / Bishop, talking to designers, craftspeople and artists about their processes, their inspirations and their workplaces. Jim Stephenson (aka ‘Click Click Jim’) popped into our studio to interview Chris Harrison for the Lightbulb series. Here’s what Chris had to say about the importance of ‘soul’ in our design work.

 

True Sound True Music for the Orchestra of the Age of Enlightenment

By Chris Harrison

We’ve designed another season campaign for the Orchestra of the Age of Enlightenment. This year’s theme is all about protest – going back to the OAE’s roots as a radical, status-quo-busting group of musicians, pioneering period performance and determined to run the Orchestra themselves. In our ‘True Sound True Music’ campaign we’re taking a stand against manufactured pop, ‘talent’ competitions, and violinists emerging from the sea in scanty frocks. But it’s also a stand for everything we hold dear – authentic sound, thoroughly rehearsed and researched concerts, and performances full of passion, team work and energy. Above all, we hope the campaign and images are visually arresting and also, in true OAE style, fun. Photography by the hugely talented Eric Richmond.

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Drawn to Business

By Chris Harrison

Bill Beachy and Jeff Finley are the founders of Go Media a design and publishing firm in Cleveland, Ohio. Bill invited me to contribute to his new book Drawn To Business. The book is a transparent look at how Go Media and other top design firms built their business from the ground up. Aimed at designers who run their own business, or aim to strike out alone, the basic theme of the book is to learn how to increase profits while doing the work you love. I’ve posted my contributions to Drawn To Business on my personal blog. Split into three posts, you can read them all by following the links below. Drawn To Business is available on Amazon.

Post 1: Drawn to Business
Post 2: The early years of starting up
Post 3: Building a team

Harrison in The Guardian

By Chris Harrison

We were asked by The Guardian to explain the thinking and impact behind the OAE 2012 season campaign. We’ve worked on design and creative communications projects for arts organisations for over 10 years. The arts is a great sector to work in for producing visually pleasing work, but it’s the budgets that require the real creative thinking; you have to focus on ‘more bang for buck’ from the word go. Read the whole article here.

Digital Arts feature: our first ten years as a studio

By Chris Harrison

Neil Bennett, editor of Digital Arts magazine, saw a tweet about our 10th birthday last year, and asked me if I’d like to write a piece for the magazine on what I’ve learned over the last decade. Read the full story here.

Typographic tea towels

By Chris Harrison

Every Christmas we send our clients a creative gift to say thank you for their business. Looking for an excuse to use the hundreds of photos of street typography we’ve collected on our phones, we decided to make a tea towel. Most of the lettering was found on an inspiration trip to Paris (and some in Brighton), hence the title ‘L’inspiration Est Dans La Rue’. Our clients and friends loved them.

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Graphic Design Dot Com interview with Chris Harrison

By Chris Harrison

A very nice way to start 2014 – Chris Harrison was recently invited into a Q&A by Graphic Design Dot Com. The interview covers setting up the agency and dream clients, through to a sneak peek at a new project. Read the full interview here.

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