Connect – Fitness and Performance
We’ve created a new brand identity for the Brighton-based fitness and performance facility, Connect. Connect formerly specialised in CrossFit training – an intense fitness regime that aims to achieve elite levels of fitness. Connect broadened their CrossFit programme into a number of other disciplines, such as Olympic weightlifting and gymnastics. The brand was renamed Connect from CrossFit Connect at the end of 2013. We created a new brand logo, as well as four sub-brand logos to be used for each of the classes on offer, such as Olympic weightlifting, CrossFit and a Kids’ CrossFit class. The branding has been applied to the main Connect website, gym signage, social media channels and sports apparel.
Photos by Rx’d Photography.