We’ve rebranded Grove, a holiday cottage agency based in Suffolk. Firstly, we crafted a compelling brand essence based on the rustic appeal of Grove’s portfolio: ‘Five-star authentic charm inside, idyllic rural setting outside’. The visual branding uses a reworked 16th Century font called ‘Fell Type’. We also added a natural-looking heart-shaped leaf icon to suggest the rural setting of the cottages in the unspoilt Suffolk countryside. The rebrand has been applied to all brand communications including a revamp of the website.