The Orchestra of the Age of Enlightenment have been using the strapline ‘Not All Orchestras Are The Same’ for several years. For their 2012 season campaign we decided to literally turn that on its head by claiming that ‘Not All Audiences Are The Same’. We put the OAE’s fans into the spotlight by inviting them to be photographed with the OAE players. Using Facebook and Twitter, we put the word out for auditions. Swamped with entries, we narrowed the final selection to include a body builder, a transvestite, twins and a flamenco dancer amongst others – a diverse and fabulous mix! The result has been lots of online buzz, endless retweets, blog articles and press coverage in The Guardian, Evening Standard and Classical Music Magazine to name a few. Photography by Eric Richmond.