OAE STUDENT CAMPAIGN
The Orchestra of the Age of Enlightenment asked us to brand their student rep scheme ‘Attitude’, and create a series of posters aimed at recruiting reps for their London concerts. The posters were put up in universities across London and given away at freshers’ fairs. We knew the design and attitude of the posters were going to be popular with students, but we hadn’t banked on having to reprint the first run due to so many being stolen from the university walls. Bullseye! A whole new army of young OAE fans were now spreading the word about the Orchestra’s concerts – incentivised by free beer, of course.