VisitBrighton commissioned Harrison to create a piece of destination branding to promote Brighton as a ‘free-thinking city’. Our solution uniquely expresses what the city is best known for; passion, creativity and an independent spirit. The free-flowing logo was written out hundreds of times before we hit the right combination of letters. Following on from that project we were asked to brand VisitBrighton’s social media face, Love Brighton. The simple, compact logo dispenses of the word ‘Love’ and simply weaves the word ‘Brighton’ into a heart. The branding is used across Twitter, Facebook and Flickr. ‘Street feet’ photo by Kevin Meredith.


• 20% increase in visitor numbers since launch

• Over 17k Twitter followers and counting

• Award for excellence at a major UK destination awards competition

• Versatile endorsement to many City events, from Pride to the Brighton Marathon

“The VisitBrighton and LoveBrighton brands that Harrison created significantly elevate our brand. We compete with cities twice our size – and a good deal of the time we are ahead of them. The branding plays an important role in our success.”

John Carmichael, VisitBrighton

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+44 (0)1273 648010

Harrison Agency Ltd 12a Marlborough Place
United Kingdom

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