We were invited by Natural World Safaris to reposition and redesign their brand. Our initial brand discovery workshop revealed that the Natural World Safaris team are highly knowledgeable experts with considerable on-the-ground experience. This insight helped us to underpin the brand with a single core message: Journey into the Extraordinary. A perfect statement that describes the Natural World Safaris purpose and promise in one.

We then progressed through a series of steps that explored a name change, verbal identity, brand positioning statement, logo redesign and a brand toolkit to get them up and running for their autumn season of sales activity. Our solution for the NWS symbol picked up on the company initials, which nicely resembled the face of a compass. The rebrand was rolled out onto a new website, stationery suite, client itineraries and promotional items.

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